Blog Content Solutions

Blogging and blog posts are an extremely important part of an overall strategic marketing package. Why ? Because blogging is another way to engage and communicate with your target audience.

When brands blog regularly, they see large scale increases in ROI (return on investment) across the board. Regardless or whether you are a multinational software company, a fashion house or a local plumber or coffeehouse, a properly planned and coordinated blogging campaign will bring money into your business.

Blogging can be extremely valuable to your business. 

It can bring you more authority. It can bring greater validation. It can bring more customers, more conversions and more revenue.

But it MUST be done correctly

Writing generic, fluffy content, the same as everyone else is doing, is not doing it correctly

Using 'keyword optimised' content from Fivr or similar cheap content farms is not doing it correctly.

Your customers are busy people. Their time is valuable, and there are many businesses competing for their attention. Generic blog posts are boring. They are tedious to write and tedious to read. 

You must write valuable content. Make it interesting. Make it useful. Make it something people love to read. And then do everything you can to get your blog out there, being read by your target audience. If you can do that, the benefits to your business will be enormous.

The typical blog post should be around 2000 words.Businesses find that stronger returns are aligned with longer posts. 1500 to 2000 words is ideal

The average blogger spends 3 hours and 20 minutes in writing a blog post. So you need to consider whether you have the time, the skills and the patience to write a blog post every week. And then market it to your target audience. 

iBuzz will write your blog posts. We can set up a blog, and then write interesting, specific and highly engaging content. Your customers will love it. We can blog once a week, which is the recommended interval, and market it too. It will increase your brand awareness, and as part of a larger strategic vision, it will transform your business. 

We can write blog posts you'd be proud to have written yourself. 

Give us a call. We can talk it through. We've got this.

/ Branding
/ Marketing
/ Web Design
/ SEO
/ Content Creation
/ Social Media
​/ YouTube Influence
/ Lead Generation
​/ SEO Audits
/ Digital Analytics
​/ Consulting

Call iBUZZ
07894 731045
​07491 216441

"The first thing you learn when you’re blogging is that people are one click away from leaving you. So you’ve got to get to the point, you can’t waste people’s time, you’ve got to give them some value for their limited attention span"

Ten Rookie Blog Errors

Keep it tight - Keep it focused

So we've got you interested in writing a blog. You know it makes sense, you know your business will benefit. All you've got to do is sit down and bang out 2000 words. How hard can it be ?

Here are ten rookie errors to avoid. Don't be a rookie.

• Writing without defining your audience and your strategy.
• Not creating an email list at the commencement of your blog
• Not keeping to a strict schedule
• Too much self indulgence. Keep it relevant
• Relying purely on SEO or social media for traffic
• Thinking that high quality content guarantees traffic
• Not using persuasive copy-writing techniques
• Publishing multiple short posts every day
• Improper use of copyrighted images
• Using a free blogging platform to avoid spending money

So how is that blog writing going ? Having fun ?

If you want regular blog posts, either as a freestanding service, or as part of a strategic branding package, give us a call. Lets have a chat

​We've got this. 

Step one of planning a blog is to clearly define your audience. When you've done that, you create an audience persona. Effectively you are speaking to one person. They are a composite of all your customers. They comprise all the demographics and parameters of your customer base. Create a name and background for that customer. Relate to them as another human being. And then write your entire blog post for that one customer.

You speak in their language and you appeal to their desires and motivations. You use the correct tone, the right attitude and the appropriate cultural references.

Easy.

How do you ensure you are keeping on track ? And not going off-message ?

• Use concrete and specific words
• Only use specialised words if the customer use them too
• Use words accurately. 
• Choose plain, direct words over fancy words
• Use words with appropriate connotations and images
• Consider the cultural background of your customers
• Use inclusive words and language

Now give us a call. Let us handle it. You know it makes sense

FEEL THE iBUZZ

Call Us
07894 731045
​07491 216441

​We have been bringing effective and dynamic digital strategies to small, medium and large businesses, as well as individuals, for a number of years. If you are tired of your business stagnating, or lacking strategic direction and growth, please get in contact and lets discuss how we can guide you to the next level. A bespoke service, from a bespoke company. Tailored to fit you. 

find us

71-75 Shelton Street
Covent Garden
London
WC2H 9JQ​

Cil Llyn
Nantmel
Llandrindod Wells
LD1 6EW