Digital Branding  Solutions

Your brand is your business. Whether you're Coca-Cola, McDonalds, a local plumber or an online retailer, your brand is your business. You create revenue by selling goods or services, but your customers are buying your brand. Your brand lives in the mind of your customers, and it's one of the hardest things to control.

It's not necessarily changing the colour of your website headers, or a new logo, although it can be. It's more about a psychological and emotion identification to business. If a new logo does that, its effective branding. As we said, your brand is in the mind of your customers. Sometimes in the heart of your customers. Your brand is how your business communicates on those levels, with your customers. If you can tap into that, and brand accordingly, the sky's the limit.

When we consider a branding strategy, we need to put the customers voice at the centre of our planning. It's not about what you want, although we'll listen. We need to look at what your customers want. What they do, why they do it, where and how to reach them. And when.

We'll look at the econometrics of your customers, behavioural economics, demographics and psychology. We want to know who they are, and how best to communicate, on levels they instinctively understand.

Simply put, digital branding is thinking about your existing and potential customers, and communicating with them, to tell them who we are, what we do, what makes us different, and what makes us better than your competition. Its targeted, and it's personal. Nail that, and you're halfway there.

As Jeff Bezos said, "Your brand is what other people say about you when you're not in the room"
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Call us. We've got this.

/ Marketing
/ Web Design
/ SEO
/ Content Creation
/ Social Media
​/ YouTube Influence
/ Lead Generation
/ Blogs
​/ Digital Audits
/ Digital Analytics
​/ Consulting

Call iBUZZ
07894 731045
​07491 216441

"No matter what your business, you're in the branding    business.You sell a product or a service to create revenue.
​But your brand is your business. Never forget that" ​

Branding and brands

Who are you ? What do you value ?

So branding is the strategic process of telling your customers about your company. Who you are, what your values are, why you are better and why they should buy from you. It's the most important thing to get right, in the early stages of a businesses development, because the brand you establish early is the brand that stays with you. Branding is a priority. 

There are three B's in the branding process.

Your brand is the construct through which your customers perceive you

Your branding is the process by which you create and build a brand, which is a memorable and hopefully unique way to get your customers to remember you, and stay loyal to you.

Your brand identity is the collection of digital elements associated with your business, websites, social media accounts, logos and design, which communicate your corporate values and ambitions. 

Communication, communication. Communication. 

What's the difference between branding and marketing ? Branding is about creating recognition, inspiring loyalty and providing value. Marketing is about creating traffic and gaining new customers.

Branding doesn't talk to the customer. Marketing does that. Branding engages and interacts at an instinctive and primal level. It inspires. And it inspires people to part with their money.

Branding can be as simple as awesome customer service, or a website that is intuitive and easy to use. If you can become known for those things in your customer's hearts and minds, its branding. And if a company doesn't exist online, or is poorly thought out and hard to use, it might as well not exist anywhere, in the twenty-first century consumer mind. 

How will we construct your brand ? There are nine components They might not all be relevant, but we'll look at them in detail when we speak.

/ Website
/ Brand Message
/ User Experience
/ SEO
/ Social Media
/ Email Marketing
/ Online Advertising
/ Content Marketing
​/ Influencer Marketing

​If you're interested in branding your business, give us a call. We've got this. 

FEEL THE iBUZZ

Call Us
07894 731045
​07491 216441

​We have been bringing effective and dynamic digital strategies to small, medium and large businesses, as well as individuals, for a number of years. If you are tired of your business stagnating, or lacking strategic direction and growth, please get in contact and lets discuss how we can guide you to the next level. A bespoke service, from a bespoke company. Tailored to fit you. 

find us

71-75 Shelton Street
Covent Garden
London
WC2H 9JQ​

Cil Llyn
Nantmel
Llandrindod Wells
LD1 6EW