Content Solutions

'You can't write good content. It takes experience, talent and plenty of practice. Don't kid yourself. And if you can, you're probably better paying someone else. Why are you wasting time writing content when you should be spending it on sales and marketing ?

Investing in high quality content is one of the most important things you can do, both for your website, and for your business. Content is King. It's Queen too. Most websites have very poor content, and those with great content stand out a mile, both to the customer and to Google.

Google loves good content. Google freely admits it analyses and ranks a website largely based on the quality of its content. Its looking for authority. Let me say that again. AUTHORITY. Google will analyse your content, and rank it for its authority.

What does that mean ?

Google only wants to list a website on page one, and in the top three overall, if it's the very best site. Google hates rubbish. Google wants to give its customers the very best experience. It doesn't want them going elsewhere. So it wants them to click on the first three sites, and to get the highest quality and most accurate content. Authority. Google will crawl your site, to see if you know what you are talking about. And Google's AI probably knows more about your subject than you do. So don't cut corners with your content. You may think its fine, but Google will know. And you'll be penalised. 

Think of the customer too. Give them exactly what they are looking for. You have a few seconds to impress them before they leave. Targeted content, aimed at your exact customer demographic will keep them on your page. They don't need to know you have exactly what they need, but they need to think its possible.

Find out your customer's intent, what they want to achieve. Then write content that shows they are in the right place. Know who your customers are. Know what they want. Know what motivates them. And write killer content. 

At iBUZZ, we know all the tricks of writing great content. Truly great content. We know what your customer wants. How ? Because we will research your customer base. He will be begging for your product or services after he reads our content. Begging.

We know what Google wants too. We know what Google looks for, and we can optimise so that Google ranks you at the top. Google will love your content.

Want new content ? Want your existing content rewritten ? Call us. We want to hear from you.

​We've got this.

/ Branding
/ Marketing
/ Web Design
/ SEO
/ Social Media
​/ YouTube Influence
/ Lead Generation
/ Blogs
​/ SEO Audits
/ Digital Analytics
​/ Consulting

Call iBUZZ
07894 731045
​07491 216441

“Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one.”

The Four Stages of the Buyers Journey

Great Content - Your Check List

When they visit your website, everyone is at a different stage of the buyers journey. The person at the start of the journey needs different content to the person at the end of the journey. You need to write content for each stage.

​There are four stages in the journey

/ Awareness - The customer is a stranger 

/ Consideration - The customer visits your site - research

/ Decision - He is now a lead, and about to be a buyer

/ Delight - He is now a buyer, and about to be a promoter

Each stage involves different emotional content, and different psychological processes. In the first stage, you need to attract the buyer, so you tend towards emotional content. Once they have visited the site, and are considering your service or product, they need to be gently guided. Once they have made a decision, you need to create a sense of urgency. Seal the deal. Its done.

Identify your customer. Guide him. You got this ?

Think you can do it yourself ? Check out our check-list, and give it your best shot.

/ Create content that has a clearly defined audience,

/ Give that audience what they are looking for,

/ Identify the stage in the buying cycle, and write for it

/ Use the classic problem/solution structure,

/ Always include a definite CTA or Call To Action,

/ Write as though you're speaking directly to the person,

/ Keep a consistent tone from start to finish

/ Keep it clear, concise, easy to read, and punchy

/ Assume they'll scan - And write accordingly

Did you give it your best shot ? Great. Hard, isn't it ?Now give us a call.

We've got this.

FEEL THE iBUZZ

Call Us
07894 731045
​07491 216441

​We have been bringing effective and dynamic digital strategies to small, medium and large businesses, as well as individuals, for a number of years. If you are tired of your business stagnating, or lacking strategic direction and growth, please get in contact and lets discuss how we can guide you to the next level. A bespoke service, from a bespoke company. Tailored to fit you. 

find us

71-75 Shelton Street
Covent Garden
London
WC2H 9JQ​

Cil Llyn
Nantmel
Llandrindod Wells
LD1 6EW