Digital marketing is absolutely vital to the future of any online business, and of enormous importance to any traditional 'bricks and mortar' businesses. Yet around 50% of businesses have no strategic digital marketing plan. They are either making it up as they go along, or they are ignoring it all together. This means there is a 50/50 chance of your competitors having no digital marketing strategy. This is a gift to you. Embrace strategic digital marketing, and you deal them a serious blow.
In the 2020's, digital marketing is about far more than just website visits and email lists. Companies relying on a model designed in the mid 1990's are doomed to a slow and painful death. There is always someone innovating and and grabbing digital marketing by the balls. Let's make it you.
We work with a model known as the 5D's of Digital, as defined by Dr Dave Chaffey. We have it found its very effective, as a component within our own strategic influence programme, or as a standalone methodology.
The 5D's of Digital define the five ways the consumer can interact with the brand, and the five ways the brand can communicate and learn from the customer.
The 5D's are;
/ Digital Devices
Consumers interact with the brand through websites and apps, using laptops, desktops, tablets and phones.
/ Digital Platforms
This interaction takes place through browsers or apps, or through Google (YouTube), FaceBook (Instagram) and Twitter (LinkedIn)
/ Digital Media
Communications for interacting with consumers such as email
and messaging, search engines, social networks and advertising
/ Digital Data
The information businesses gather about their customers. Personal profiles and behavioural characteristics
/ Digital Technology
The marketing technology used by businesses to create engagement, such as websites, mobile apps and email campaigns.
By focusing our marketing efforts on the 5D's, we create an easy to use framework with which to engage with customers, and potential customers.
Interested in marketing for your business ? Give us a call
Don't kid yourself. You need this. We've got it.
"Whether its business-to-business, or business-to-consumer, I believe passionately that good marketing essentials are the same. We are all emotional beings looking for relevance, context and connection"
Defining Digital Marketing
Integrated Multi-Channel Marketing
Over the last decade, debate has raged over the definition of digital marketing. Various labels have been created, including online marketing, web marketing and eMarketing. We prefer Digital Marketing, as its simple, and transparent. The best definition for Digital Marketing is;
"Achieving marketing objectives through applying digital technologies and media"
The digital technologies are those mentioned in the 5D's of Digital. By creating an interconnected strategy utilising the 5D's, we are able to support our main objectives, which are to acquire new customers, and to provide services and value to our existing customers, creating a sense of customer loyalty and repeat business.
Many businesses look at digital marketing solely as a way to promote products and services using digital media. We take a more holistic approach. We want to include customer experience, relationship development and the use of social media as a way to embrace an integrated 'whole life' connection with our consumers. This is the way to keep customers for life.
Whole life customers make repeat visits and repeat purchases. The perfect scenario for any business.
Clearly, with digital marketing, we have an enormous opportunity to to integrate all of the available digital channels into a single marketing channel, which communicates to, sustains,and feeds off itself
We have the ability, through online channels, to control the entire process, from customer acquisition, pre-sales, sales, post-sales and subsequent relationship development. Through these channels we can:
/ Identify customers needs and desires
/ Satisfy the customer through the online experience
The real skill in digital marketing is utilising these channels effectively and economically, to get the best 'bang for our buck'
So digital marketing is essentially no different to traditional marketing. Only the communication channels have changed. Its about integrating and utilising digital technology to achieve marketing objectives. And within that integration is where the magic lies. Interested in digital marketing ?
Give us a call.
We've got this.
We have been bringing effective and dynamic digital strategies to small, medium and large businesses, as well as individuals, for a number of years. If you are tired of your business stagnating, or lacking strategic direction and growth, please get in contact and lets discuss how we can guide you to the next level. A bespoke service, from a bespoke company. Tailored to fit you.
71-75 Shelton Street